Users will soon have a updated setting that enables them to cut down on the quantity of AI-created videos appearing in their timelines. This step comes as the service announced that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a widespread release. This advancement aligns with a rise in AI content, spurred by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A large amount of this content is considered low-quality AI content, a phrase for inferior, mass-produced content that is typically nonsensical or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we want to provide users the ability to increase or decrease of that, depending on their own likes,” commented a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3bn videos on its app tagged as artificially created. Collectively, more than 100 million videos are uploaded to the service every day, making clips made by AI a limited part of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the amount of AI content they see by accessing the content preference option in the platform and picking AI-made media. Other topics that are already be adjusted under the filter encompass current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines oblige users to identify lifelike AI-made content, and it bans harmful AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be taken down under its terms of service.
Additionally, the app will now add an “AI-made” watermark to content made using its built-in AI features, or detected by an cross-platform project for spotting artificial media. This action is aimed to help prevent users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2m awareness program for specialists and organizations to develop educational content about using AI responsibly. This program will benefit non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
TikTok has justified its content review process, during controversy over intentions to lay off numerous content moderators in the United Kingdom. It is planning to eliminate 439 jobs in its content moderation division in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A company official clarified that human moderation would continue to be important, but AI can shield workers by removing the most harmful content ahead of it is viewed by staff. TikTok announced a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference process content quickly.”
